(Ducati: Beyond the Passion)

Content: What distinguishes a premium brand from a generalist one? In this documentary, Ducati reveals the path that led it to be a premium manufacturer and that has allowed the brand to create technologically advanced motorcycles, with a superior reliability, while maintaining the ability to bear witness to a passion and a tradition that has not equals in the world. A journey inside the Borgo Panigale factory, with interviews with the main managers who made this change possible.

Countries:

Genres:

Documentary

Runtime:

43 minutes

Year:

2021

Directors:

Pablo Benedetti

Actors:

Crews:

Director