(First Spring)

Content: “First Spring” is Prada's latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by the Chinese adage that “the whole years work depends on a good start in spring”, this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade.

Countries:

Genres:

Runtime:

9 minutes

Year:

2010

Directors:

Yang Fudong

Actors:

Crews:

Director