(Key, washer, coin)

Content: An unclassifiable film that swerves between the realms of conceptualism, comedy, sound art, every-day anecdote and a grim accounting of our “society of control”. Departing from the weird experience of being a “language strategist” in a modern work-place, it sketches out multiple systems of words, symbols, diagrams, gestures and ex-changes – only to deconstruct them, and constantly return us to the realm of “pure signifiers”, the noise that exist before any identifiable meaning, the lines and colours that precede a recognisable image. In a world of logos designed to emotionally manipulate us, Segal values our perceptual freedom.

Countries:

Argentina

Genres:

Runtime:

14 minutes

Year:

2018

Directors:

Alan Martín Segal

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Production companies:

Filmy Wiktora,

AMS

Actors:

Crews:

Director

Cinematography

Sound Mixer

Writer