(Killing Us Softly: Advertising's Image of Women)

Content: Taking advertisements from magazines, newspapers, album covers and shop front windows, KILLING US SOFTLY presents specific examples of the ways in which advertisements reinforce stereotypes, affect our self-image and how we relate to each other, our concepts of success and worth, love and sexuality, popularity and normality. Using an intriguing mixture of statistics, humor, insight and outrage, Jean Kilbourne questions how far the use and abuse of women in advertising is connected to the sexual exploitation of women at large and the increasing incidence of child abuse.

Countries:

United States of America

Genres:

Documentary

Runtime:

30 minutes

Year:

1979

Directors:

Jean Kilbourne

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Production companies:

Cinenova,

Cambridge Documentary Films

Actors:

Crews:

Director

Producer