(L'Âge d'or de la pub)

Content: 55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Countries:

France

Genres:

Documentary,

History

Runtime:

0 minutes

Year:

2023

Directors:

Matthieu Jaubert

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Production companies:

ADLTV,

Ardimages,

France Télévisions

Actors:

Self

Self (archive footage)

Self (archive footage)

Self (archive footage)

Self (archive footage)

Crews:

Writer

Idea

Sound Mixer

Production Assistant

Post-Production Manager