(Pink Ribbons, Inc.)

Content: Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Countries:

United States of America,

Canada

Genres:

Documentary

Runtime:

97 minutes

Year:

2011

Directors:

Léa Pool

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Production companies:

ONF | NFB

Budget:

$900,000

Revenue:

$25,000

Actors:

Herself

Herself

Herself

Herself

Herself

Crews:

Director