(Point of View: A Retrospective of Joe Sedelmaier)

Content: As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Countries:

Genres:

Documentary

Runtime:

42 minutes

Year:

2009

Directors:

Marsie Jacober Wallach

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Production companies:

Bloggs Productions LTD

Actors:

Self

Self

Self

Self

Self

Crews:

Director

Producer

Camera Operator

Production Assistant

Production Assistant