(The Secret of Selling the Negro)

Content: Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Countries:

United States of America

Genres:

Documentary

Runtime:

21 minutes

Year:

1954

Directors:

Wayne A Langston

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Production companies:

Johnson Publishing,

Sarra

Actors:

Self - Host

Crews:

Director

Production Assistant

Cinematography

Set Designer

Art Direction