(The Store)

Content: THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

Countries:

United States of America

Genres:

Documentary

Runtime:

118 minutes

Year:

1983

Directors:

Frederick Wiseman

Production companies:

Zipporah Films

Actors:

Self

Self

Crews:

Director

Producer

Editor

Director of Photography